Ethos

• Ethos refers to the power of convincing an audience of an argument by the authority and credibility of the speaker.
• Ethos also refers to the attitudes and aspirations of an era, culture or group. For example: The Ethos of the Norwegians.

Logos

• refers to the power of convincing an audience of an argument by the speaker using reason.

Pathos

• refers to the power to convince an audience of an argument by the speaker evoking strong feelings, often of pity.

Bathos

• Bathos is the opposite of Pathos where strong feelings are evoked.
• Bathos refers to a sort of anticlimax, an abrupt and ludicrous transition from an elevated state to either an ordinary state, or into feelings of excessive sentimental exhibition of Pathos.

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